11 Best Shareable Content to Turbo Boost Your Engagement

engaging and shareable content types

If you could transform $100 into $8000 with a simple piece of content, would you use it? One type of content in this list did just that.

In this era where 4000 blog posts are posted every minute, it’s becoming harder and harder to get your content shared.

To add salt to the injury, research has shown that the human attention span is down from 12 seconds in 2000 to 8 seconds.

There is no doubt that creating shareable content is more challenging than ever, and it can seem unrealistic to get a slice of the pie.

But you have no choice; success is mandatory if you want to make money blogging or to maintain your business’ brand.

A few people are getting most of their content going viral with thousands of shares.

What is their secret?

What are they doing that you aren’t doing?

Why does THEIR content keep making headlines?

I dived into in-depth research, studying these guys’ metrics, and unraveled 11 secrets they use to create engaging content that generates thousands of shares. Stay tuned.

What is Engaging Content Worth Sharing?

How you want your audience to interact with your content is what determines your engagement.

It can be in the form of readers’ comments, receiving backlinks, or social media shares.

In a nutshell, engaging content is what appeals to your readers. If it grasps their attention and keeps them reading, you have won the engagement game.

Note that engaging content is not about whether you wrote something beautiful. It’s all about the reader. Are they entertained enough, and have you hit their emotional goals?

Why is Content Sharing in Decline?

As hinted in the introduction, there are many reasons why content sharing and engagement are drastically down.

Where exactly is the problem? I’ve studied a lot of statistics and noted a few important points.

  • Your audience cares more about their fulfillment than they do about you. This reminds me of a quote I heard that your blog is not yours but your audience’s
  • The best social media sites for shares are losing grip. Facebook, which was THE giant in social shares, is getting dimmer by the day. Though it’s still the most prominent social media traffic driver, the downward spiral is concerning.

11 Tips to Create Shareable Content

It’s time to know what you haven’t been doing. The tips I’m about to share with you might be crucials to your blogging success. Let’s dive right in.

1. Use Humor, Memes, and Gifs

People are advocating for humanity in marketing. Why? Traditional marketing was all about interruption and not offering something valuable. It held attention for a short time which didn’t bring much revenue.

Marketing is different now. It’s evolving into personal and emotional connections relatable to your audience. In blogging, emotional connection is achieved through the use of memes, gifs, and humour.

What are Memes and Gifs?

A Gif is a clip from movies that you put in your content related to an idea you want to put across.

Both kinds of media have three main ingredients that make them effective in content creation.

People are advocating for humanity in marketing. Why? Traditional marketing was all about interruption and not offering something valuable. It held attention for a short time which didn’t bring much revenue.

Marketing is different now. It’s evolving into personal and emotional connections relatable to your audience. In blogging, emotional connection is achieved through the use of memes, gifs, and humour.

  • They bring a humorous slant.

  • Reference to pop culture.

  • Have relevance.

The use of memes and Gifs has shot up in the last few years. They’re hot now, and every blogger wants to use them.

Below is the search volume for the word “meme.”

Scientific Reasoning Behind Memes and Gifs

Written texts are not as popular as visuals. Our brains tend to crave visuals that are easy to consume and assimilate.

According to a Wiley Network study, about 50-80 percent of the brain processes visuals, memory, color, images, movements, patterns, and image recollection.

More studies record that visuals with colors encourage people to read a piece of content by 80%, and adding a picture to your content allows you to recall what you read by 65%.

Let me tell you about how a half a page comic was shared more than 7000 times…

They used a subject so boring you wouldn’t believe they got more than a few readers: password security

Yet in less than 6 drawings they made you think, smile, and you get this aha moment that every great storyteller craves.

Here it is:

How To Use Memes and Gifs Effectively?

While memes and Gifs are meant to reveal the “kid” inside us, they should also reflect our current realities. As they say, there is always a grain of truth in every joke. Don’t just focus on the “funny” part.

What relevance is it adding to your audience?

They need to feel connected. They need to learn something new. They need to feel like you’ve hit a pain point.

After laughing their hearts out, they should go back to the moment where they think, “wait, I think it has some truth in it.

Before you start using memes and Gifs, keep these things in mind;

  • Memes and Gifs must match your brand's voice.

  • Use platforms like Giphy or imgflp to leverage existing memes or create new ones.

  • Choose the correct word-choice that humorously reflects your idea.

2. Use Quotes

“Give me six hours to chop down a tree and I will spend the first four sharpening the ax.

This famous quote by Abraham Lincoln has impacted generations for almost three centuries since he died.

This shows how powerful quotes are.

For this reason, it’s vital to make quotes one of your strategies for creating engaging content. Usually, when you use exact words from experts in the industry, their authority reflects on you.

People find quotes motivating. They’ll share them if it resonates with their current situation and gives them hope, courage or any positive emotion.

If you still doubt the power of quotes, let me give you a practical example. Shawn, who runs became a sensation for simply spraying quotes on his website.

Currently, his Facebook page has 4.6 million followers, the Twitter page has garnered 810,000 followers, and he has an email list of tens of thousands.

Shawn says that the advertising revenue he gets from his website and social media accounts earns him two to three times his salary.

Why use Quotes as Your Content Boosting Strategy?

• Strengthens the Credibility of Your Content

People don’t believe whatever they see online anymore. Readers are getting more skeptical about what they come across on the internet. As I said earlier, the internet is like a jungle.

Quotes boost your credibility as it shows that the person you’re quoting agrees with the rest of your argument. If he’s an authority in a particular industry, your readers will see you as an authority as well.

Use quotes that resonate with the topic you are tackling. Don’t use them haphazardly but strategically.

• Get Attention from Experts

You can’t underestimate how recognition from an industry expert will positively affect your blog. A simple share from Neil Patel and your article might go viral.

Industry experts will appreciate that you read their book or social media posts and went further by quoting them.

• Enhances your Readability

No one wants to read huge chunks of text like the one below. It’s boring and strains the eye.  They love content that’s broken into pieces which is an essential aspect of readability.

Quotes break down the text and guarantee a nice flow which makes your article easier to read. Plus, it brings an idea that prompts your audience to re-read it and take a moment to think about it.

3. Use Stories and Anecdotes

Yesterday I was surfing the net when I came across an irresistible blog post by Jon Morrow from Smartblogger…..

Did you feel that?

That feeling of curiosity that almost forces you to discover what happened next? That’s the power of storytelling.

Personal stories and anecdotes allow you to suck your readers into an imaginary world through personal experiences you or other people had. They are practical, tangible, and memorable, which are the three recipes for viral content.

See, stories are not only used in blogging. They have also become an integral part of marketing.

Why? Because they make your readers relate to your story first. Once you’ve built that connection, showing them why your product or service is a good match for their needs becomes easier.

Four Elements of Great Stories

Let’s first make it clear. None of the tips you’re about to read are about inventing stories and trying to be something you’re not.

Stories need to be authentic since everybody’s life is unique. Even if we had the same experience, the way we experienced it is different for everyone.

I. Great Stories Can’t be Described in One Sentence

Stories are divided into four stages:

  • Introduction

  • Growth

  • Climax

  • End

You can’t weave all these in one sentence. Back to the article on Brian Clark’s Copyblogger. 

What did you gain after reading that sentence? Nothing.

You only get your curiosity aroused only to be dumped like a cheating boyfriend. Why? The story just tackled one stage – the introduction.

A compelling story must meet all four stages to make it complete. While doing so, it must carry a message to communicate to the reader.

• Great Stories Get Readers to Reflect

Have you ever read a story that left you thinking about it for long? The writer must have done an excellent job.

A story is genuinely compelling when the issue it tackles resonates with your readers’ current state. It makes them think and weigh in the decisions they are about to make.

You want the reader nodding and saying in their minds, “heck yeah, I’m in the same situation. Maybe doing the same thing he did will make way for me too.”

Let me tell you about the power of stories through an experiment called “Significant Objects”.

Rob Walker and Joshua Glenn bought 100 irrelevant objects in thrift-stores, like old mugs, dolls, keychains. They bought them for an average of $1.25 per object ($125 in total).

They then reached out to writers they admired by asking them to choose an item and to write a short story about it.

The items were sold through and the description of the object was the short story written specifically for it by these writers.
Did it work? Yes

How well? Well…

The total profit was… $8000!

A 6400% margin!

Some items bought for $1 sold for nearly $200!

The stories created an emotional connection to the objects that, through the magic of auction, made people pay completely disconnected sums of money compared to the real values of said objects.

This is the power of stories; they scientifically proved it, and I also used their story to illustrate my point and make the article more interesting! 😉

• Great Stories are Positive

Do you remember when you used to play with your mom as a small kid? Remember when something would get messed up, you’d tell her thinking she would instantly solve it for you.

But she wouldn’t.

Instead, she’d ask you why you didn’t figure out a way to fix it. That’s what a story should do. It should be positive enough to challenge you to look for an answer.

In one of my latest posts, I’ve shared the story of Steve and Jenniffer, bloggers and online entrepreneurs. Their story is filled with challenges of how they were stressed out with their corporate jobs till they broke free by venturing online.

A good story doesn’t dwell on a problem for long. It must eventually come with a solution

• Good Stories Aren’t Always Great

What I mean is that all stories are not always noble and have a happy ending. Most people only try to show perfection. Readers need to feel the struggle before the solution to get sucked in.

For example, a bad story might look like this:

Created with Sketch. “My online business was the best. I sold a zillion units in my first year, and everybody loved it. Now I have made a lot of money and am looking to open another business.”

Don’t do this unless you want people to start questioning your authenticity.

4. Use Mysteries and Knowledge Gaps

When was the last time you read a novel?

Do you remember the plot’s shocking twists? They made the story more enticing and you couldn’t be at peace until you completed the book. You still felt it when the book ended.

This is mainly used by fiction writers, but it’s slowly coming to be an integral part of writing engaging blog posts.

People love stories and, more so, stories with unique twists and suspense that keep them going, “whoah!!, I didn’t see that coming.

The Power of Mystery by Robert Cialdini

Robert Cialdini, the author of the best-selling book Influence: The Psychology of persuasion, is the most popular known psychologist and marketer we have today.

As a professor at Arizona State University, he wanted to be better at writing and speaking to hold his students’ attention.

So he started collecting numerous examples of scientific writing papers. He divided them into two groups; the articles that got his interest, those who didn’t, and why it did or didn’t.

After analyzing his samples, he found out that the articles that peaked his interest were constructed like mystery stories.

They began with a question that had no specific answer like, “what exists at the furthest end of the cosmos.”

They proceeded to investigate the available evidence, followed new clues, hit dead ends, and repeated the process again. Once the breakthrough arrived, the answer to the original question was revealed:

Created with Sketch.
“There’s a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.
Robert B. Cialdini

How to Weave Mysteries and Knowledge Gaps in Your Articles

Mysteries are powerful because they create a vacuum of knowledge that must be filled. Readers want to know what is missing.

But you don’t give them an answer right away. It leaves their curiosity hanging.

• Make it twisty, without doing too much of it

The mystery genre is popular in fiction writing. Fiction writers make sure that the answer isn’t apparent. It includes a lot of turns and twists which leaves in the dark the critical information until the very end.

In content writing, you don’t need to do all of this for two main reasons:

  • You’re not writing another fiction story.

  • The mystery isn’t the primary focus of your article; you have something else to communicate.

• Create Robust knowledge Gaps

Curiosity occurs when we feel a gap in our knowledge. Knowledge gaps cause pain, like an itch that needs to be scratched. To heal this pain, we must fill it.

Top marketers imply that you need to create open gaps before you close them. In a blog writing context, you should highlight specific knowledge that your audience is missing.

But you don’t fill the gap immediately. First, demonstrate to your audience that the gap actually exists before you make a bridge.

It’s the famous Mystery Story Formula by Robert Cialdini.

5. Use Statistics

In this era where fake news is the order of the day, you can’t make a claim without justifying it from a reputable source.

More and more readers want data-driven posts. They’re not interested in fallacies that only appear genuine in theory but not practical in reality.

What Is a Data-Driven Article

I spend a lot of time reading blog posts for my own general knowledge, especially when researching an article I’m writing. What I see in most blogs is that the content is experiential.

That means that the writers rely only on their personal experience, hoping that their readers will find help in their content. I’m not pointing fingers at this approach.

Sometimes it works (Especially with stories).

A data drive post is more than this. It focuses on high-quality content backed up with scientific stats and studies to justify a claim.

Citing and referencing relevant research confirms that you understand the information and are willing to pass it to others.

The use of stats helps your content to:

  • Be credible

  • Be highly informative

  • Confirm your authority

  • Be more trustworthy

Does data-driven content work? Yes, it does. An article by Hubspot states that a blog with data-driven, high-quality articles and consistent posting can get 100k visitors in just two years.

How Do People Respond to Stats?

Brian Dean of Backlinko did an explosive post in which he analyzed 11 million sites to check their SEO status. The post is backed up with a lot of data that justifies every statement he makes.

Currently, the post has over 14,000 shares and 18,500 backlinks. So you ask, is the sucess of the post attributed to his authority in the SEO field?

Not really.

The amount of data the post contains will help content marketers learn where they’ve been going wrong in SEO content creation.

It will help bloggers know the trick they need to use to better rank their blogs. In addition, it will assist SEO specialists know what they have to do to better rank their clients websites.

That’s why the post has so many backlinks. It gives high-value information that relates to the audience it targets.

Moreover,  Dean states that 95% of pages have zero backlinks. This assumes that the pages with the highest number of backlinks tend to rank higher on Google than those without.

In a nutshell, if you have a lot of useful data sprayed on a blog post, you have a high chance of getting other websites backlinking to your website.

Source: Backlinko

I have litle gift for you. I have a database of statistics on my homepage that you can use to add data to your posts. It’s pretty sleek. Be sure to check it out.

How to Write Data-Driven Posts with the Right Stats

It’s very simple. It’s not like every sentence must have proof to justify what you’re saying. To sum it all, you need to dive deeper into research:

We have two kinds of blog posts. The plain posts that say what anyone can write. They have nothing unique. You’ll likely fall asleep before reading half of it.

Then we have exclusive posts. These are not just meant to communicate an idea to the readers. They also bring new information, hit pain points, and create new ideas to help the readers.

You can only create exclusive posts when you go deeper into research. And note this, it will take time.

A survey by orbit media studied 100 bloggers and found that only 5.5% of bloggers spend more than 6 hours creating a post.

This huge time difference is also what can determine your success as a blogger. The longer you take to research and write a post, the more your readers will find content they can’t find elsewhere.

6. Images, Infographics and Screenshots

Images and screenshots appeal to the eye. They grasp the attention and keep readers glued to a post. Infographics do more. They’re powerful marketing tools. They take the factual data and marry it with the design aspect of the graphics.

A study by Skyword, a content marketing platform, found that a blog post will get 94% more views if you add images and infographics.

More studies agree that content with visuals has more engagement than those without. They also increase the time a reader will spend on a page.

This Infographic explaining what happens to your body after you drink a can of coke went viral, shared thousand of times and acquiring more than 900 backlinks:

Why Do Blog Posts Need Visuals?

Imagine you have a whole room of chefs. Let’s say Bobby Flay, Guy Fieri, and Gordon Ramsay (lucky you). A whole bunch of them at your disposal.

You order them to bake a delicious raspberry butter cake. They quickly start doing their magic as you wait enthusiastically.

An hour later, everyone is done. You’ll likely get a different variety of results. Some chefs may bake a collection of cupcakes to make a huge mountain.

Others might bake a single huge cake. Plus, they will all use different flavors and decorations. But the bottom line is that all the cakes will be delicious.

Now, this is what images, screenshots, and infographics do to your blog posts. Although they are different forms of media with different goals, they have a unifying factor. This makes the final product appealing, which in this context, is your blog post.

You do need to incorporate visual content not just to make your post engaging but to make it complete. This takes us to the next question.

How Do You Choose the Best Images for Your Posts?

The right images should meet the following three criteria;

  • Must rhyme with the theme of the article.

  • Must be relevant to the post.

  • Must be optimizable for SEO.

You don’t need to pay for stock photos to get images that meet the above requirements. Personally, I never did.

I get free images from pixabay, pexels, and Shutterstock. These sites and many more provide thousands of free images at your disposal.

Let’s talk about Infographics.

That’s a fat lie.

Don’t get me wrong. Hire the best designers if you have the budget. But I’ll show you a cheaper option.

Go to Canva and search infographics on the search tab. You’ll get thousands of used infographics that you can customize.

A few tweaks, and you’re good to go. However, this is not a reliable option if you need a beautiful and professional infographic. Hire an experienced designer and you’ll get a professional infographic like the one I created to explain the different kinds of web hosting solutions using real estate as a metaphor.

How to Take Screenshots on Your Laptop

The right images should meet the following three criteria;

Many people find it hard to take screenshots on PCs. If you’re stuck, follow the steps below.

  • I.

    First, identify what you want to take a screenshot of. Ensure it meets the above three criteria.

  • II.

    Go to the Windows search tab on the bottom left side of the laptop. Search for the “snipping tool.” Open it. You’ll see an image like the one below.

  • III.

    Click the “Try Snip and Sketch” icon. It will open another box which gives you an option to screenshot.

It’s that easy.

Below is a round map infographic of visual content you need to start using in your blog posts:

7. Ask Open-ended Questions

Do you use questions in blog writing?

If you don’t, then you should start thinking about it.

As a blogger that wants to attract the right audience continually, it’s vital to incorporate every strategy top bloggers do.

One of them is writing in a conversational style. You want to talk to your audience like you would to your best friend.

And just like a conversation with a friend, you wanna hear their thoughts on the matter.

Not Just Questions, Use Embedded Questions

According to Derek Haines, a Cambridge CELTA English teacher and author, it’s advisable to use embedded questions. An embedded question is a question that is included within another question.

Plus, the question shouldn’t have an auxiliary verb between the question word and the subject.

For example, instead of saying, “what do you think,” a better version would be, “I’d be interested to know what you think.”

You can see that we remove the auxiliary verb “do” because the indirect question is at the beginning with a verb-subject inversion.

These questions give more depth and emotion to your content as it also puts you into the picture.

Why Asking Questions is Important in Blog writing

Open-ended questions play vital roles in content creation. They not only spice up your blog posts but also open up new opportunities for you.

• Engaging Your Audience

Though 77% of internet users read blogs regularly, most readers will only spend 37 seconds on a post. That may seem unfair as a blogger would take a minimum of three hours writing a post.

This shows the kind of war that goes into grasping the attention of readers. Using questions, though it may seem dismal, attract attention.

But not all questions can do this. They should make sense to the reader, intrigue them. It is advisable to use questions they didn’t expect, for example, rhetorical questions, “like is rain wet.”

• Questions Strengthen Relationships

As I said earlier, your blog is not yours. Everything you do should be about your readers. Questions make them feel you care about their opinions. This is a robust foundation for building relationships.

You want readers to keep coming back to your blog because they trust you. They know that you’ll ask questions that rhyme with their needs.

You don’t stop there. Go ahead and answer the questions in the comments. It establishes your reputation and bonds you to your readers.

• Add Value to Your Readers

They say content is king. But not all content is. Only the right one that adds value to your audience.

Questions asked hypothetically, not explicitly directed to your audience, get them interested. For instance, a question like, “ If you won a million dollars from the lottery, what would you do?”

The question makes the reader wonder about things he didn’t expect. The question is not based on facts, but rather on emotions.

And if you answer them by giving tips, insights and knowledge they didn’t have, you give them a reason to visit your website again.

8. Use Examples

Exemplification is a style mostly used in academic writing. Due to the powerful illustration it creates, bloggers have begun applying it in content creation.

In academic writing, an example is a paragraph or essay development where the writer clarifies, justifies a point through narratives or informative details.

Created with Sketch.
"The best way to reveal a problem, phenomenon, or social circumstance, is to illustrate it with a single, specific instance.”
William Ruehlmann.

Examples are an ideal way to support the claims of your ideas which keeps your article not muddy.

Two Unique Ways to Use Examples in Blog Posts

• Using them in Parenthetical Phrases

This is the oldest and most common way of using examples.

Here’s an example sentence, “when going to school, make sure you have a bag which should have the right reading materials, e.g. (books, pens, pencils, scientific calculator and notebooks).

When you use a parenthetical phrase, the reader will better understand what you’re saying without deviating from the main topic.

• Using Illustrations

Pictorial illustrations do a lot of wonders. It’s like using your reader’s mind as your playfield.

You can opt for a real-life situation or give the readers a scenario to imagine. In this case, you’ll start a sentence with, “for example….”

This will help the reader to understand what you’re meaning and make your article more appealing.

Examples and Anecdotes

They appear similar to examples. Yes, but a thin line separates them.

Anecdotes are short, amusing stories about someone or a real incident of a person. On the other hand, an example is a short paragraph or sentence that justifies a claim using specific instances.

Examples don’t have instances of past occurrences. They can simply be comparisons or contrasts of objects in a similar field.

Another contrast they have with anecdotes is that the latter is widely used in the conversational writing style.

If you run a science blog, educational blog, or anything in this line, examples are your best bet.

My advice? Use both.

9. Metaphors and Visual Comparisons

The Eminem Guide to Becoming a Writing and Marketing Machine is a popular article written by Sean Platt in Copyblogger.

It shows the power of metaphors in headlines.

Imagine you’re blazing through your emails one morning. Newsletters and promotional emails whizz across your eyes in a blur until you come across an article with a headline above.

You’ll ask yourself several questions.

No doubt you’ll be sucked into clicking on the article clink.

What are Metaphors in Blog Writing

A metaphor is a figure of speech that describes something or an action that isn’t true but uses comparisons or symbolisms to describe it.

Here are simple examples of metaphors

  • Love is a battlefield.

  • You broke my heart

  • You light up my life

Metaphors are powerful figures of speech when writing blog posts for four reasons;

  • They spice up your blog posts and make your words sing.

  • They create a layer of richness that makes you a better storyteller.

  • They help you and your readers relate to a complex problem in more simple terms.

How to Create Metaphors in Blog posts

While metaphors do an excellent job of explaining abstract concepts, they are only effective when used wisely.

If there is one mistake you shouldn’t make is overusing them.

They can weigh your prose down significantly. Don’t force metaphors into your writing.

Below are the key things to consider when you want to incorporate them in your blog posts.

  • I.

    Focus on the concept you want to explain. Maybe, you might want to explain the benefits of yoga.

  • II.

    Think and research your concept while writing down unique things that relate to it. Here’s an example of the words I’ll write for my example: yoga.

  • III.

    Look for similar or real-life objects that embody the points you got in step two. Make a list of what comes into your mind. The words I’d point down include; skipping rope, yo-yo, pretzels, string, elastic, dough, e.t.c.

  • IV.

    Pick the words that stand out. For example, pretzels make a good symbolism of a yogi’s body performing a twist on the floor. It’s appropriate and adds an element of humor.

  • V.

    Confirm if the metaphor is relevant to your topic. The thought of a yogi as a pretzel might be funny, but you’ll also be passing a message.

For more tips on using metaphors in your writing, check out Brian Clark’s post on Copyblogger.

10. Expert Advice and Tips

I’ve dedicated this blog to sharing experts’ advice for one reason – they ‘ve been where someone might want to go, and they know how to get there.

Below are some of the interviews I’ve had with mind-blowing experts in different niches.

The most significant challenge most bloggers have is that they want to be “the expert” on subjects they don’t fully understand.

Even a three-month-old blogger wants to be a pro, no one wants to own up and say they aren’t the best.

But they don’t have to, there are experts they can refer to.

Why Do You Need An Expert?

When Michael Stelzener started Social Media Examiner in 2009, he knew nothing about social media.

But he didn’t go down yapping about how great a social media expert he was. Instead, he decided to attract social media experts and transfer their knowledge to his audience.

He opened virtual doors with live video broadcasts and interviewed top social media experts like Mari Smith, Jason Falls, and Denis Wakeman.

Within a few weeks, Technorati ranked him one of the top business blogs in the world. Today it’s one of the largest social media marketing resources.

In a nutshell, your target audience wants access to great people. It’s not just about researching and linking to reputable sources; they want to hear a new voice with new ideas. Your blog will become a valuable source that people want to visit again if you do this.

How to Get Experts to Be Featured on Your Blog

Imagine having Elon Musk as your next interviewee for your oncoming expert interview.

Your Google Analytics will explode with huge numbers of visitors.

But the hair in the butter is to ACTUALLY get him on your blog.

This, is how you get experts to be featured on your blog:

• Become a fan of their work

We have two kinds of fans; followers and die-hard fans. Become the latter. Connect with them on all the social media platforms.

Share and comment on all their posts. Write about them and tag them. Write blog posts about them. In short, do everything in your power to capture their attention.

• Join Online Communities

Thanks to social media, we have large online communities that are like large pools of prospects for experts. These “experts” in this sense are people that constantly post on niche groups with valuable content.

After picking a few prospects, you can reach them in the dms with a request to be featured on your blog.

11. Definitions

A definition is a rhetorical style that uses various techniques to impress the reader with the meaning of a concept, idea, or term. A definition should not contain all the information about the idea, word, or concept.

The goal is to make the reader understand what you’re putting across. This means that it should only contain the word and what the word refers to, and a little information allows your audience to differentiate it from other similar words.

There are a few basic guidelines to follow when using definitions in your blog posts.

I. Use words your Audience is Familiar with

You want to sound smart. Good. But I hope you’ll use words that your audience knows. All too often, we come across words from bloggers that make no sense.

They bombard us with overcomplicated jargon that makes them look smart, yet we, the readers, get nothing from it.

Before you start using definitions, ask yourself these three questions:

  • Can you use a simpler term instead? (If so, do it)

  • Can you explain it in terms that a 5 year old would understand?

  • Will it actually bring value to your audience?

II. Keep it Simple

Writing a blog is not like writing an academic thesis. Some of your readers never went to college or English might not be their first language.
The rule of the game is to keep it simple.

Use simple grammatical structures.

Avoid using too many useless words and get to the point fast.

III. Don’t Over-use Specialized Terms

There’s a big debate on whether to use jargon or avoid it. In my opinion, I advise you to only use jargon when you’re blogging about a very technical field in a specialized niche. Still, this should be kept at a minimum.


That was a long read. Let’s make a quick recap of how you can create viral and shareable content.

  • Incorporate Humor/Memes, and Gifs

  • Use of Quotes

  • Stories and Anecdotes

  • Mysteries and Knowledge

  • Use of Statistics

  • Images, Infographics, and Screenshots

  • Ask Open-ended Questions

  • Use Examples

  • Metaphors and Visual Comparisons

  • Expert Advice and Tips

  • Definitions

Shareable content is a breath of fresh air for your audience. It’s not enough to write a blog post. Two million are created every day!

Did I say the road to getting better engagement would be a walk in the park? Not even once. Creating good content takes a lot of practice. Remember that Rome wasn’t built in a day.

If you take the time to craft brilliant and insightful content, your readers will take the time to read every word and to share them on social media.

What do you aim for? Is it getting shares, comments, backlinks? Let me know in the comments below.

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