Design Expert Secrets (Esteban Oliva): 1 Million Views On Behance
Hi Esteban, What defines you as an expert designer?
More than 1M Views on Behance (one of the most prestigious platform of design artists).
Many publications on different books of graphic design…
I won an international award in the www.zupi.pixelshow.co festival. Category: Logos / Trademark / Symbols (Zupi Award 2015).
I’ve been invited from a Fiverr headhunter in 2017 to be a Pro Seller when they started to build out the “Pro” section of their marketplace. So I’m there since the start, and still keep the 100% client satisfaction in Fiverr Pro.
I had the pleasure to work on projects for Sony, Netflix, EA Sports, etc.
Why do you think it’s so crucial to invest in design nowadays?
Well, basically I consider the brand identity is the first thing that a company/product shows to their possible customers. Having a professional logo design is probably the easiest way to separate oneself and take the advantage against the competition.
How did you discover your passion and how did you know this was what you were gonna be successful with?
I loved to draw when I was a kid. My father was an amazing architect, so I’d say I always wanted to study something related to arts and illustrations. I spent some nice years working on projects related to the music industry (with customers such as Universal, Warner, Sony, etc). But I knew that I was going to be successful when I started to work on my own as a freelance, mostly on logo designs, in 2013.
What do you think are the keys to your personal success?
I always try to take each project as a new challenge. I like to work closely with my clients and get involved on the project as much as possible. I’m also very responsible with the customer service attention, the time frames, etc. I don’t care if I have to work on Sunday, or delay my holidays to achieve the project’s goals.
What tools do you use for your work? (website host, email responder, software, tools)
Basically an email account, a pencil, and some Adobe softwares (mainly Illustrator and Photoshop).
What are the biggest tips you can give to beginners entrepreneurs that are in need of a designer?
I don’t know… Maybe try to focus on their objectives and go for it. I mean, all the big companies started with a small idea. Nowadays it is quite easy to find a good designer according to their plans. Results will come if you follow your objectives.
What is your secret weapon/specialty that you do better than all your competitors?
I guess there’s no secrets. I just try to follow successful trends, and improve my skills with each new project. I don’;t really consider myself better than my competitors. I think the design demand is huge, so it’;s not too hard to find projects according to each one’s skills. By the way, I have studied to become a graphic designer, if that counts as a special weapon.
What are the biggest false beliefs people have about your industry/niche and why they are false
That graphic designer is just to take a pencil and do some scribbles. There are many things to consider to achieve a successful design. There are objectives behind projects. It’s not just about to do a “cute” design.
There’s also some people who consider that it’s enough to know how to control some design software’s… Believe me, you need to study to understand design’s objectives.
Is there a mentor (or colleague that you admire), a book, or a course that you would recommend to our readers?
I find really interesting some basic things as the laws of Gestalt psychology, Bauhaus theory of form follows function, or classic design books such as A Primer of Visual Literacy by Donis A. Dondis.
I really like the simplicity of @george_bokhua, or the irony sarcasm behind the work of @alexmdc, whom I knew through the pixelshow festival ceremony (he won the zupi award in illustrator category).
Is there a question I didn’t ask and you wished I had? (and what is it and what is the answer)
I guess not.