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16 Email Marketing Statistics You Need To Know In 2021

49% Of Consumers Say They Would Like To Receive Promotional Emails

 

 

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I. 49% Of Consumers Say They Would Like To Receive Promotional Emails

 

49% Of Consumers Say They Would Like To Receive Promotional Emails
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II. 50% Of Small And Medium-sized Businesses Use Their Marketing Automation Software

 

50% Of Small And Medium-sized Businesses Use Their Marketing Automation Software
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III. 54% Of All Emails Are Classified As Spam

 

54% Of All Emails Are Classified As Spam
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IV. 60% Of Consumers Subscribe To A Brand’s List To Get Promotional Messages And Deals

 

60% Of Consumers Subscribe To A Brand’s List To Get Promotional Messages And Deals
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V. 74% Of Marketers Say Targeted Personalization Increases Customer Engagement

 

74% Of Marketers Say Targeted Personalization Increases Customer Engagement
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VI. 88% Of Consumers Who Are Willing To Share Personal Information

 

88% Of Consumers Who Are Willing To Share Personal Information
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VII. 91% Of Email Users Have Unsubscribed From A Company Email They Previously Opted-in To

 

Email Marketing - 91% of email users have unsubscribed from a company email they previously opted-in to
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VIII. 95% Of Companies Using Marketing Automation

 

95% Of Companies Using Marketing Automation
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IX. 102.6 Trillion Emails Are Sent And Received Each Year, And That Number Is Rising

 

102.6 Trillion Emails Are Sent And Received Each Year, And That Number Is Rising
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X. More Than Half Of Us Even Check Our Email Before Doing Anything Else Online

 

More Than Half Of Us Even Check Our Email Before Doing Anything Else Online
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XI. More Than Half Of Us Even Check Our Email Before Doing Anything Else Online

 

More Than Half Of Us Even Check Our Email Before Doing Anything Else Online
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XII. On average, Email Marketing Has A 4400% ROI

 

On average, Email Marketing Has A 4400% ROI
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XIII. Personalized Emails Get 6x Higher Transaction Rates

 

Personalized Emails Get 6x Higher Transaction Rates
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XIV. Sending 3 Abandoned Cart Emails Results In 69% More Orders

 

Sending 3 Abandoned Cart Emails Results In 69% More Orders
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The Most Opened Emails Related To Hobbies, With An Open Rate Of 27%
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XVI. Welcome Emails Have An Average Open Rate Of 82%

 

Welcome Emails Have An Average Open Rate Of 82%
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