Design Expert Secrets (Gaby Katten): What The Top 1% Does
Hi Gaby, who are you exactly?
I am a freelance illustrator and designer. I have been active on Fiverr for the past 6 years and have become a top rated and pro seller. (Pro sellers are hand vetted by Fiverr and only 1% pass their vetting process.) I’ve worked with over 500 customers and have created good customers relationships which has led to many returning costumers.
Why do you think it’s so crucial to invest in design nowadays?
The world has become a global place where companies are competing to standout against their competitors across the world. Great design helps attracts the right audience, conveying their brand and values instantly
How did you discover your passion and how did you know this was what you were gonna be successful with?
Since a young age I have always enjoyed drawing and design. This led me to studying fashion design in university. Soon after I graduated I found myself missing drawing and illustration. Now I specialise in illustrations and print designs for fashion brands, combining my two passions.
I started advertising my services on Fiverr, People Per Hour and Upwork. At first I did not know how successful I would be. However, I began to receive positive feedback which led to more clients and now thankfully I have a steady flow of work.
What do you think are the keys to your personal success?
I believe communication between client and designer is an important key to success. Before I begin my design process, I share some initial ideas with the client based on the project description. Only once the customer is happy with the concept will I start working on the digital file.
What tools do you use for your work? (design software, tools)
What are the biggest tips you can give to beginners entrepreneurs that are in need of a designer
To send clear instructions that also allows the designer to add their creative spin. When hiring a professional designer, you must trust their experience and judgement.
Also, to have realistic exceptions about budget. Discuss at early stages exactly what you expect for final outcomes and the agreed upon price.
What are the biggest false beliefs people have about your industry/niche and why are they false?
Often clients have this misconception that if you can draw it’s very easy to illustrate something quickly. However, not many realize the amount of work that goes into each drawing.
Researching the topic
Creating concepts for the client to choose from.
Designing the final outcome.
Further to this, it has also taken me years of practice to get my illustration skills to a professional level so that I am able to work at my current quality and speed.
Is there a mentor (or colleague that you admire), a book, or a course that you would recommend to our readers?
I enjoy listening to Women of Illustration podcast. I highly recommend it for anyone who is interested in freelancing in the creative industry.
Where can people find you? (blog - course - article)
Where can they purchase your services?
Thank you very much for your time! 🙂