5 (Tested) Strategies to Increase Blog Traffic
Are you thinking about creating a blog?
Have you heard of blogging but don’t know how to?
Have you been blogging for years, but you need to increase blog traffic or attract new customers to your business?
If you find yourself in any of these situations, you’re in the right place. We’ll give you the answers to these questions and other issues that revolve around the world of blogging.
Having a blog may sound new to you (especially if you’re over 40). But the truth is that blogs were one of the first online resources created for people around the world.
Blogs are meant to help you share your content with the rest of the planet and generate traffic around any topics: politics, relationships, animals, motoring, video games, music, etc.
When did blogging begin to be related to online businesses’ growth and their ability to attract new customers?
A quick walk down the history lane takes us back to 1994, where blogs were just “online diaries” to write about your personal opinions, experience, and activities.
But times have changed. We are currently immersed in the digital era. This means that if you want to succeed in something and for the world to know you, you must be online, either in a blog or on a social network.
Today, if you aren’t online, you don’t exist. You won’t achieve your personal or business goals.
However, despite having an open blog linked to their websites and leading social networks, there’re still many people who cannot generate the traffic they expected.
This may be because of the large number of blogs around the internet that are all dying for attention. Below are a few interesting stats on blogging.
Does this mean that this blogging thing doesn’t work?
No, it does work.
You just need to use the right strategies to tackle the most significant obstacle bloggers face:
– getting traffic.
We did intensive research and in the end, these simple strategies we found are the most effective.
Once you get it right, you’ll record more and more visits and see how your weekly income grows a little more every day.
Ready? Let’s check them out.
Keywords are the phrases and terms people type in Google when searching for information. According to Moz, keywords are the ideas and topics that define what your content is about.
Since you’re interested in generating traffic on certain topics (no need for basketball fans to land on your gardening blog) positioned ahead of the competition, the first thing you need to learn is how to get and use the famous keywords your audience is typing.
We‘re all familiar with this with social media through the so-called hashtags.
We direct our publications to a particular type of audience to make sure that only people interested in what we post will see it.
The same applies to keywords in the world of blogging. If you want your posts to be seen by someone and generate targeted traffic, you must use them intelligently.
And why are these keywords so important? Because the main search engines are designed to display in their results a limited number of sites, with a certain number of well-used keywords.
For example, suppose we have a business specialized in pet food and accessories, and we have a blog associated with that topic.
In that case, we should strategically use the best keywords in this field, such as organic dog food in Madrid, cheap cat food in Madrid, etc.
There is a free search tool called Google Keyword Planner that will help us find the best keywords for each topic.
You enter different combinations of keywords to know which is the one that will generate more traffic and improve our chances of getting ranked in the first results in each search engine.
Once you have a keyword list ready, it’s important to know that for the keywords we choose to rank for, we need to place them in strategic places in our blog post: the title (H1), subtitles ( some not all of them obviously), meta tags, and at the beginning and the end of each article.
Check out the ultimate guide to keywords by the SEO master Neil Patel.
The main problem we all have when we create a blog is not knowing how to generate traffic and increase our visibility.
The main questions we should first try to answer are:
The answer is clear; quality always comes before quantity.
Many entrepreneurs get lost, looking for ways to increase their client base and monthly income.
They forget that the most important thing is not always having a lot of visibility, but that all those people we reach become clients interested in what your company offers. Think of Kevin Kelly’s theory about having 1000 true fans to make a living
Therefore, the first thing you should do is set a clear content plan to attract a particular audience type.
This way, you will avoid targeting the wrong audience!
It is useless to show an ad for dog food to a person who does not own one. It will not make him interested in your company, nor will it make him buy anything.
You must produce attractive content aimed at an entire audience interested in everything you as a company or individual have to offer. This is the best strategy for your traffic to increase through word of mouth and bring you revenue.
Once you have your blog up and running, your public perfectly-identified, and a series of quality content posts published, what is left for you to do so that everything you post reaches as many people as possible? We all know the answer: use social networks.
In the past, having a blog on well-known platforms such as WordPress was more than enough to generate traffic and get a stable number of readers since there was no other places to spread online content.
Now, if someone wants to find something, either an apparel product or a home accessory, the first thing they’ll do is browse their social networks feed to find what they’re looking for.
Right now, if you don’t link your blog to popular social networks, it’s like learning to swim with a boulder tied to your feet!
Link it to the moment’s leading social networks: Instagram, Facebook and Twitter.
That way, you will redirect all your visits to your blog and indirectly increase its traffic.
An excellent way to link your social media profiles to your blog is to both link to them and have them link to you:
This way, everyone interested in your content will end up seeing your blog one way or another, increasing traffic and possibly increasing your sales.
With that many blogs on the internet, your potential readers will quickly get the information somewhere else if they don’t get it from you.
You may have to ask yourself the following question: is the content you share of quality? Do you entertain your readers? Are your blog posts well written? Do you upload content related to the products you sell?
Not to mention that capturing human attention is becoming harder everyday. A study found out that the human attention span has fallen from 12 seconds in 2000 to 8 seconds. This is less than a goldfish.
We’re constantly bombarded by texts, news alerts, Facebook notifications, and our brains are caught up in the middle of it. It only gives in to the most exciting information.
After cracking the code of getting people onto your blog, you have another task of keeping them there for the longest time.
This is where quality content comes in. They say that content is king, but I’ll reiterate by saying that quality content is king.
You’ll have to try as much as possible to keep your bounce rate as low as possible. Why? There’s no need to get 50k people on your blog if they all stay less than 20 seconds.
Offering quality content means going above and beyond to make sure your visitors get the exact information they’re looking for.
It can be in the form of:
One last question.
Do you know how to write or do you improvise as you go along? Maybe you need a little help in writing your posts so that they have the right structure and tone for the topic you are dealing with.
Having a blog doesn’t always mean you have to know how to manage it, so don’t hesitate to ask for help if you need it for some important aspects such as writing your posts.
Guest blogging should be the first thing in your mind after you’ve launched your blog. Make a list of the blogs you’d want to guest post on.
Many people make the mistake of pitching massive publications like Forbes and Business Insider.
I’m not saying you shouldn’t do this, but there are many sites with thousands of readers who don’t get many guest post submission requests.
All in all, getting an opportunity to guest post on these sites isn’t a walk in the park. You’ll have to flex your writing muscles to pitch many of them and prepare yourself for numerous rejections.
It may seem like a lot of work now, but you’ll reach a tipping point. Try to guest post on at least two popular blogs per month for the first six months. They’ll keep sending organic traffic to your blog for as long as it’s live.
What’s key is that you have to target the blogs where your potential audience already exists. If they love your content, they’d surely want to know the quality content source, and that’s your blog.
Let me just tell you the hard truth. Blogging isn’t as easy as it used to be a decade ago. The digital revolution is a big part of blogging, making it one jungled mess. Studies have it that 10% of the US population are bloggers.
But you have to be smart enough to stand above the crowd and send massive traffic to your blog.
The only way to do this is by understanding your audience, giving them quality content, and enthusiastically sharing your work on your social media channels.
Tell us in the comments below what is your situation